Wednesday, January 7, 2009

Name your website - What's your web address?

Reverting back to high school English for this article, I want to touch on alliteration. I’ve used this tactic for coming up with names for events, companies, websites, etc. and I think it is the most relevant when trying to have someone remember your own website.

Alliteration is the repeated occurrence of the same consonant sound at the beginning of several words in the same phrase. An example is the Mother Goose tongue-twister, "Peter Piper picked a peck of pickled peppers …”

Of course, you don’t want a website as long as a fairy tale, but I’m sure you all get the point. Keep it sweet, simple and relevant: is a great website that is to the point – it’s about getting free from the 9-5 by building a subscriber base – I would suggest taking a look – but would be a terrible name if you have an online casino website.

Naming your website should be easy, but with the amount of domains that are now taken, you have to make a decision and look at your options. First, do you need a .com or would a .net be more appropriate? The newest, more universal domain, is .ws which stands for “website.” Makes perfect sense.

I have used this service for a couple of our websites and have been very pleased. All .ws domains come with webmail, a site builder and hosting for $10/month.

Choosing a name can be a bit of a trick, but don’t let it get to you. Have numerous options available, just incase your name is not available. I’m guilty of this, not having enough options when the top 3 are not available. Getting frustrated that your domain is registered to someone who is leaving it just sitting doesn’t do any one good.

Variations, abbreviations, keywords, etc are all ways for you to differentiate your self for that unique name. Remember; Alliteration makes it sound catchy. If you get the chance to put it to use – go for it. We all remember Peter Piper picking peppers for good reason, let your website have that same ring when people say it. Maybe is available?

It certainly sounds catchy, but don’t let your business seem drastically changed because of your web address. If you want to have a top level domain and skip the hassles of naming – going with a website (.ws) will result in getting better choices of names.

Best of Wealth!

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