Be Cautious of Perception: Sometimes you message may not be heard quite the same as you intended. Is it still clear enough for your point to be made? That's something all PR people have to be very concerned with. I think it should be the same for all of us when communicating. We don't need a license to talk, but we should be aware of it.
Publicity is All Good: I remember the first time Donald Trump was in the news for bankruptcy and the quote, "Even negative publicity is still publicity." It has stuck with me and of course is true. Getting your name in people's homes works. "Nice Ass" is not quite what you were expecting in this article, but it somehow has worked.
Right now, we can't get enough of Tiger Woods in the news with his Escalade Accident and his recent uncovered transgressions. As tough as it is right now for the biggest golfer in the world, its still gaining him huge publicity, even leaving this weekend's tourney in the shadows.